Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Interbrand expands global portfolio

share on

Videocon-backed telecom company Datacom has hired global brand consultancy firm Interbrand to finalise the brand name under which the firm will roll out its mobile services in India, later this year.This adds to the international portfolio of Interbrand that has so far worked with brands including Samsung, Philips, Suzuki Motors and Xerox.Datacom hopes to reveal the brand name in about two months from now."We will be the first Indian telecom company which will have a separate brand for its services as most of the existing players make no distinction between the name of the company and the brand," Ravi Sharma, CEO, Datacom, said."We want to offer services under a name that will stand for a set of values and create a linkage with what we stand for."

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window