Integral Ad Science (IAS), the global technology and data company, has named Niall Hogan (pictured) managing director of Southeast Asia. Based in Singapore, Hogan is charged with strengthening the presence of IAS in the region and offering the company’s world-class measurement solutions to advertisers and publishers.
Hogan has extensive experience in building businesses. In his previous role, he successfully established the IAS brand in Europe as managing director of the UK, and head of strategic development, EMEA. He brings over a decade of digital advertising experience to Singapore and Southeast Asia to empower the industry to verify, optimise, and analyse the impact of their digital campaigns.
“Fraud, viewability, and brand safety are key issues for the advertising industry globally,” said Hogan. “IAS data and technology, highly skilled data scientists, and digital expertise will empower our customers to market to their key audience, with viewable messages, in the right environments, so they can maximise the impact of their media spend.”
“IAS is making substantial investments in Southeast Asia and we are delighted to have Niall Hogan extend his knowledge and expertise to Singapore and to the wider market,” said Stephen Dolan, managing director, APAC at IAS. “Niall’s experience will be an incredible asset for IAS so we can better serve our customers and partners in their quest to increase transparency, inventory quality, and the ability to invest in digital with confidence.”
Headquartered in New York and with operations across 12 countries, IAS works with more than 2,500 publishers, 150 programmatic partners, and more than 1600 advertisers globally. Through its comprehensive verification, optimization, and analytics technology, brands, agencies, publishers, and technology companies are partnering with IAS to drive the most effective digital ad experiences.