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Instagram launches IGTV which can host content an hour long

Instagram has launched IGTV at an event in San Francisco featuring many of the Instagram creators. This comes as Instagram’s global community hits the one billion mark.

IGTV is a new app for watching long-form vertical video from Instagram creators. Much like TV, IGTV has channels where the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch.

IGTV will be rolling out globally over the next few weeks on Android and iOS.

While there’s a stand-alone IGTV app, consumers will also be able to watch from within the Instagram app. IGTV is built in a way where videos are full screen and vertical and unlike on Instagram, videos aren’t limited to one minute. In fact, each video can be up to an hour long.

IGTV also starts playing as soon as a consumer opens the app. Consumers can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” They can also like, comment and send videos to friends in direct.

 

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