Independent agency BRCKTS bags two new clients

Independent social media and content marketing agency, BRCKTS, has been appointed by Singapore-based brands, i.Dental and Jing Hua Xiao Chi, with immediate effect.The agency was appointed by dental clinic i.Dental to undertake content strategy and creation and development of yoursmile.sg, a content hub dedicated to educating people on orthodontic treatments. Meanwhile, Chinese F&B brand Jing Hua Xiao Chi appointed BRCKTS as its social media agency on record.The agency’s tenure will include management of the restaurant’s social media properties, Facebook, Instagram and TripAdvisor. The agency will also look to developing digital strategies to help Jing Hua consolidate its foothold in Singapore.“We recognise the fast-evolving marketing landscape and found through insights how social media can help bring us closer to existing and prospective customers. With 30 solid years of establishment in Singapore, it is an opportune moment to strengthen our brand and further showcase our accredited practices. We are happy to have BRCKTS on this journey with us,” Cheng Eng Wah, principal surgeon and founder of i.Dental, said.“Jing Hua is a brand unlike other players in Singapore that are providing similar dishes like Xiao Long Bao. There is authenticity in our approach to food and this has been a reason why we remain a favourite for Singaporeans and tourists alike. With BRCKTS, we seek to push the brand ahead in Singapore and beyond,” said Ho Soo Kian, COO at Jing Hua Xiao Chi.