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IKEA partners BBH Singapore to promote Johor Bahru store

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IKEA has picked BBH Singapore in creating a campaign with the promise of choice titled, "IKEA. Now, there’s choice" campaign to launch its third new store in Malaysia, the biggest in Southeast Asia to date at Johor Bahru.The campaign features four films, supported by digital, TV, print, outdoor and radio. A series of films – capturing everyday domestic life – were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.Check out these films below, as they will also be launched in Malaysia this week:IKEA - Her Boyfriend - Now, There’s Choicehttps://youtu.be/PoFpdD1LZqYIKEA - HER CATS - Now, There’s Choicehttps://youtu.be/dgg9jZHpjboIKEA - Your mother-in-law - Now, There’s Choicehttps://youtu.be/0O66HS_mns0IKEA - HER CRAVINGS - Now, There’s Choicehttps://youtu.be/zO1HNgFcD2A"There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But this new campaign for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings," the company said in a statement to A+M.Nikhil Panjwani, creative director at BBH Singapore said, “Our actors, who didn’t speak a word of English were getting instructions from Zapiola who spoke mostly in Spanish. It was fascinating how just hand gestures and body language saved the day and nothing was lost in translation.”Zapiola added, "From the first call with the agency and client, I knew we were all on the same boat, free to experiment and collaborate during the whole process. I am really happy with the result."Credits:Executive creative director: Joakim BorgstromCreative directors: Nikhil Panjwani, Joakim BorgstromWriters: Keng Chien Hong, Nikhil PanjwaniArt directors: Ronald Bunaidi, Soo Yeon BaePlanning director: Rebecca AshAccount director: Chloe FairAccount manager: Abbas ZafarProducer: Wendi ChongDirector: Augusto G ZapiolaCo-director: Nano TidoneProduction house: Argentina Cine, Buenos AiresDOP - Christos VoudourisMusic composition - Bigotes MusicaLine production: Two Monkeys, BangkokPost production: The Quiet LabEditor: Lee Hwee

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