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IKEA Malaysia carries out soft launch of e-commerce site

IKEA Malaysia has carried out a soft launch for its e-commerce shopping option in a customer-centric effort to enable the team to test the system and gather feedback from users as it prepares for a seamless shopping experiences.

IKEA Malaysia told A+M that though still in the testing stage, purchases made through the e-commerce store will still be fulfilled by IKEA. More details on the official launch date will be shared through an official announcement by the company, it said. IKEA currently works with Text100 in Malaysia.

The Swedish furniture and lifestyle retailer launched its e-commerce store in Singapore last year, holding the same inventory as the brick-and-mortar stores, of about 7000 items, at the same prices. IKEA Singapore’s spokesperson told A+M then that while its foray into the e-commerce scene may be seen as late to some, the store needed to get things right and refine its processes “for a truly multi-channel offer” for customers. The move came after IKEA launched its e-commerce business in Shanghai, with delivery services for China being limited to Shanghai since it was a pilot programme.

Meanwhile, IKEA Southeast Asia began development of Toppen Shopping Centre, a shopping centre which will be anchored by the first IKEA store outside of Klang Valley. Set to open in the third quarter of next year, the new shopping centre will be integrated with IKEA Tebrau and AEON Tebrau, boasting a mix of retail, sporting, entertainment and dining facilities.

Its target audience comprise not only Malaysians but also Singaporeans and other tourists, that are predict to contribute 10% of the total retail sales as a result of cross border shopping and visitations. It is also targeting a good mix of males and females aged between 25 to 45 years, as well as young adults and young families.

“We believe that the traditional concept of shopping centres is becoming less and less relevant in today’s ever-changing world, hence, our marketing strategy requires us to be fluid and agile at the same time,” IKEA’s spokesperson said. As such, IKEA is creating a one-stop meeting place to provide family-friendly facilities such as a multi-purpose piazza, community garden, sporting facilities and play areas. and organising community events.

 

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