InterContinental Hotels Group (IHG) has launched the Bahasa Indonesia and Thai language versions of its booking websites, in line with its expansion efforts across Southeast Asia. This followed the launch of both language versions of its IHG mobile app earlier this year. It also comes as the group plans to open another 18 hotels in Indonesia and 13 hotels in Thailand in the next three to five years.
The move brings the number of languages on its booking site to 17, in a bid to meet the needs of global consumers who rely on online and mobile channels for travel research and bookings. It also applies to IHG’s portfolio of brand websites including the Holiday Inn brand family, InterContinental Hotels & Resorts, Crowne Plaza and Hotel Indigo.
Shailesh Pallipuram, IHG, vice president sales & marketing, South East Asia & Korea, said in statement that the group is seeing a rise in tech and mobile-savvy consumers in the region. This refers to customers who rely on the internet and mobile-app bookings for travel needs. In particular, Indonesia and Thailand have both experienced “significant growth in e-commerce on a national level”. He added that this is a testament to the evolving consumer habits and platform preferences in these markets.
“The addition of Bahasa Indonesia and Thai to our online customer touchpoints complements IHG’s strategy to strengthen our digital presence in this region,” he said.
IHG currently operates 20 hotels in Indonesia and 22 hotels in Thailand across five brands, including InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Hotel Indigo. Across Southeast Asia, there are 68 IHG hotels open across eight countries, with a further 56 hotels in the development pipeline opening in the next three to five years.