iflix's African joint venture unveils mobile app for premier entertainment

Kwesé iflix, a joint venture between iflix and telecommunications group Econet Media's pan-African media company Kwesé, has launched a new mobile app in a bid to bring premier entertainment to Zimbabweans. This includes a new digital platform which will offer live coverage of all 64 FIFA 2018 World Cup games, and even select NBA games.The new service aims to give users the "ultimate" entertainment experience and content offering with programmes such as elite sporting competitions. In addition, it looks to offer the best international, regional and local content programmes which are curated especially for an African audience. A+M has reached out to iflix for additional information.In February this year, Kwese acquired a "significant stake" in iflix Africa, in a bid to deliver seamless mobile experiences to millions of viewers in Africa. The deal cements Kwesé's commitment to deliver premium content through unrivalled TV programming, leading sports, up-to-the-minute news and the latest in entertainment.Last year, iflix expanded into Africa to offer more than 500 million consumers across the African continent access to an extensive range of highly-acclaimed African shows and movies. This is in addition to films from popular film industries including Hollywood, Bollywood and Nollywood.According to co-founder and group CEO of iflix, Mark Britt, this joint venture marks a significant milestone for iflix. He added that Africa is one of the "most dynamic and exciting" mobile markets in the world. Joseph Hundah, president and CEO Econet Media, added that Kwesé iflix symbolises the beginning of the official partnership, especially launching in one of its flagship markets, Zimbabwe.“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers. We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market," Hundah said.(Photo courtesy: 123rf)