The InfoComm Development Authority of Singapore (IDA) has appointed local agency Goodfellas for its campaign efforts in publicising its major Smart Nation initiative.
A tender was held earlier in the year, with agencies DDB, Havas Worldwide Siren, Imagination, Wild Advertising & Marketing and Aretease in also in the pitch.
The awarded value is stated to be SG $3,224,250, according to Gebiz.
The Smart Nation project is the government’s major move to create a comprehensive data pool, with government agencies as well as corporates having access to build new technical infrastructure.
It aimed at driving connectivity in Singapore, as well as creating a database to build new tech infrastructure on. This is expected to affect areas such as transport, healthcare, communications, governance and business. (Read also: How Singapore’s Smart Nation project will affect communications)