Huggies launches photo campaign
Huggies has created a social campaign to raise awareness of the diaper brand in Singapore. A social campaign, created by Mindshare Singapore, centred around a photo-based application on Huggies Singapore Facebook page. It will run from 21 November to 26 December. The “Huggies Trusted Moments Photo Contest” urges users to upload a photo of their baby through Facebook or Instagram with a Huggies product being featured. Two final winners will receive one Apple iPad 3 each.
UOB uses Instagram to promote campaign
United Overseas Bank has launched its online Christmas campaign, UOB InstaObsessions, tapping on the online photo sharing trend. The bank is using Instagram to reach out to its card members and giving back one card member a week the amount spent on their festive buys. Users have to share their purchases using either Instagram or through the app’s Facebook function, together with the hashtag #UOBObsessions. The winner will be decided by the most number of likes on their photo submission. The campaign lasts until 11 January and was created by social marketing agency Goodstuph.
Samsung pairs with Fox International Channels
FOX International Channels’ (FIC) integrated ad sales solutions arm FOX One Stop Media, has partnered with Samsung Electronics as a sponsor of Alien Deep, a new miniseries on the marine world which is to air exclusively on National Geographic Channel (NGC) in November. The partnership allows Samsung Electronics access to audiences in Asia with a 30-second ad that will air on NGC Southeast Asia, NGC Philippines, NGC Australia and NGC Taiwan. Samsung ads will also air on other FIC channels including STAR World, FX, FOX Crime, Nat Geo Adventure and Nat Geo Wild.
STCars revamps its look
ST701 Cars has rebranded to STCars and is the fourth site to be relaunched by Singapore Press Holdings (SPH) after STJobs, STProperty and STClassifieds. The rebranded portal aims to provide an improved buy-sell-rent platform for motorists and dealers. In 2011, there were 72,000 used car transactions, a number that is expected to grow to 80,000 this year.
Reebonz in a festive mood
To reach out to existing and potential members, Reebonz has launched an online campaign called ‘Festive Treats’, featuring a series of pop-up gift shops. The weekly pop-up shops are accessible by both members and non-members. It will also be organising Christmas-themed events on Mondays and Wednesdays. From 7 December to 18 December, the site will also put up new promotional items everyday.