Potentiate has appointed Barry Ooi as its new managing director for the Malaysian office.
Malaysia is the second overseas office for the Australian company after Japan.
Ooi’s own market research company, Conversation Zone, will be integrated into Potentiate as a subsidiary.
With 20 years of business development, marketing and international research experience, Ooi is now tasked with setting up a strong team and an MSC status office in Malaysia, with hopes of establishing a strong presence for Potentiate across Asia.
Henry Cheang, founder and chief executive officer of the data and intelligence company said “We’ve been looking to expand into Asia and with Barry’s extensive experience, knowledge of the market, he’s an ideal person to lead our team as we set up our regional presence in KL.”
Potentiate is a data intelligence and technology company with expertise in market research, analytical software and sample provisions.