HSBC launched its digital campaign – The HSBC SG$10,000 challenge – on 1 October. The challenge, that will run for eight weeks up till 30 November, aims to create awareness for HSBC’s personal internet banking capabilities through a gamification approach.
The marketing approach for this challenge is focused on multi-digital channels, moving away from traditional marketing platforms. Promotions have been done via the Microsite, web banner on the corporate website, eDm blasts, and digital banners on both the ATM digital screens and branches. Through the campaign HSBC aims to push for digitisation of its marketing efforts.
A spokesperson from HSBC told Marketing that the challenge an interactive way to familiarise customers with HSBC’s Personal Internet Banking user interface as well as to increase their adoption. Participants, both HSBC’s existing customers and the general public, can play to score points.