The Health Promotion board has launched a tender looking to appoint a creative agency. In the tender document, HPB said it “may appoint multiple contractors for creative development and implementation services for integrated marketing and communication”.
The selected agency will be tasked to propose campaign strategy and mechanics to ensure that all key objectives of future HPB campaigns are met and will also have to plan, advise and assist HPB in implementing integrated marketing communication campaigns.
The agency will also need to conceptualise, design, content-development, copywriting, production and distribution of communication materials through appropriate channels.
There is also a digital component to the campaign which requires the team to conceptualise and execute digital marketing solutions. This includes social seeding, search engine optimisation, social media strategy, mobile marketing strategy and other traffic building strategies.
The agency appointed will need to propose a social media strategy via HPB’s owned and paid social media channels to increase the campaigns’ online presence and engagement. It will need to develop and craft editorial content; conduct community management and engagement; and monitor and moderate replies to postings for the proposed social media platforms.
According to the Gebiz tender document, the tender closes on 15 May 2014 and the entire contract is for a period of one year from the date of appointment with an option of extension for another year. The contract is currently slated to start from 1 June 2014 onwards.
HPB also recently appointed DDB for a part of its business under HPB’s Healthy Lifestyle, Infectious Diseases initiatives as well as other public education initiatives. HPB is yet to appoint a media agency.
Meanwhile, it appointed GolinHarris as its PR agency mid last year.