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Hootsuite makes major layoffs in Singapore

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Social media management platform Hootsuite is undergoing a cost cutting exercise which has included layoffs of over 40% of its regional team in Singapore.While it used to comprise a full-fledged team, the Singapore office now has less than 20 staff in mainly client servicing and sales roles.  Marketing understands that the Singapore office will continue to mainly function as a client servicing hub for the region. Meanwhile, the entire marketing team of four has been scrapped, sources confirmed.Hootsuite’s staff in Singapore received an internal memo on 2 December with instructions to clear the premises immediately, a source told Marketing.The layoffs came in less than two months after Hootsuite appointed a new global CMO and SVP of global sales. Meanwhile, the company appointed Simon Trilsbach as vice president, Asia Pacific, in February.Hootsuite could not be reached at the time of writing.

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