SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Matt Switzer

Hootsuite launches social ROI measurement solution and services

Hootsuite has launched Hootsuite Impact. This follows its acquisition of social analytics company LiftMetrix in February 2017. In addition, it is also launching Hootsuite Value Realization services to help enterprises understand how to best measure and maximise the business impact of their investment in social media.

The new offering is integrated into the Hootsuite Platform to give organisations a complete view of their owned, earned and paid social initiatives in one dashboard. It integrates with web analytics solutions such as Google Analytics and Adobe Analytics, along with business intelligence tools such as Tableau so marketers can compare social data to other marketing efforts and share it with additional teams.

Along with Hootsuite Impact, the company is also launching Hootsuite Value Realization services to help enterprises realise the full value of social. It involves ROI consultations, which works with enterprises to assess the people, processes, and technology required to create a measurement framework, and establish KPIs that deliver actionable insights.

“Hootsuite’s goal is to enable organisations to leverage social data to drive business outcomes. With Hootsuite Impact and our Hootsuite Value Realization services, we want to be our customers’ trusted partner in proving and growing the value of social across their organisations,” said Matt Switzer (pictured), SVP of strategy & corporate development at Hootsuite.

Read More News

in China by

Twitter在港开设办公室扩展大中华市场

Twitter在香港推出广告服务,包括本地视频和移动应用程序推广,吸引以全球受众为目标的中国品牌。 Twitter在香港的首要目标并非扩大其本地用户群,而是提升广告营收,Twitter 新兴市场销售总监Peter Greenberg形容目标虽小,但影响力大。 ..

Trending