Social media management platform Hootsuite has integrated Facebook’s updated page features into Hootsuite campaigns. This integration will help marketers run mobile-optimised Facebook marketing campaigns directly from the Hootsuite dashboard.
Hootsuite Campaigns enables businesses to reach new audiences through social media contests, sweepstakes and galleries. By integrating with Facebook’s updated Page features, these contests and campaigns can link to Facebook Pages with prominent call-to-action (CTA) buttons for users on mobile devices. These CTAs – which highlight the primary action businesses want visitors to take, whether it’s to make a purchase or download an application – will help to increase the number of leads, followers, and engagement.
“It was exciting to work with Facebook to integrate Hootsuite Campaigns into the new Page CTA features. With the dramatic rise in mobile usage, businesses know that they have to provide a great mobile experience to their customers. This integration will make it even easier for businesses to use Campaigns to grow and engage their mobile audience,” Greg Gunn, vice president of New Product Growth at Hootsuite said.