Hong Kong Broadband Network (HKBN) named Hotmob to take care of the mobile advertising strategy for its newly acquired Wi-Fi service network, Y5ZONE, which covers 100 major locations in the city.
The mobile agency is tasked to manage the ad space on the mobileÂ Wi-Fi login page across Y5ZONEâ€™s cafĂ© channels, whichÂ covers more than 100 Starbucks and 220 McDonaldâ€™s and McCafes in Hong Kong.
The target reach is directed to business executives, working professionals, teenagers and families.
â€ťMore and more merchants have realised the values of Wi-Fi and the new opportunities it brings to their businesses,â€ť said HKBNâ€™s managing director of Wi-Fi business Billy Yeung, who added that Wi-Fi has evolved into a basic expectation.
Hotmob CEO Johnny Wong, agreed, noting that the demand on mobile internet access in indoor locations is experiencing rapid growth.
â€śWi-Fi service has become one of the influential factors to customers for the consideration of shopping malls or restaurants they are going to visit,â€ť Wong said.
HKBNÂ acquired the new Wi-Fi network in mid-January.