HKTB partners with Celestial Tiger Entertainment for second original production

Pan-Asian channel operator Celestial Tiger Entertainment (CTE) announced today that it is collaborating once again with Hong Kong Tourism Board (HKTB) on a second original production to be shot in Hong Kong. The reality series, called Extreme Ends, will be shown on CTE's top-rated action channel KIX. Prior to Extreme Ends, Hong Kong Tourism Board has collaborated with CTE to produce the original production The Ultimate BROcation.Set in Hong Kong, Extreme Ends will aim to showcase the richness and diversity of the island, where travelers can experience the best of everything and discover Hong Kong like a local. The four-episode series, slated to begin production in July, will follow the adventures of four celebrities from four different Southeast Asian countries. Each celebrity will bring along his or her travel companion, be it their best friend, family member or colleague, to experience the "extreme" sides of Hong Kong. Each episode will feature a theme showcasing the compact variety, fascinating contrasts and non-stop intensity and distinctively trendy attributes of Hong Kong.Casting for celebrities has already begun in Malaysia, Indonesia, the Philippines and Thailand.“We are glad to partner Celestial Tiger Entertainment again, given the success of The Ultimate BROcation. Hong Kong remains as Southeast Asians’ destination of choice for its diversified dining options, shopping experiences, nightlife and events; as well as thrilling adventures overseeing breathtaking natural sceneries. The celebrities from the different Southeast Asian countries in the series will definitely bring new insights and inspire the audience to create their very own authentic experiences when they visit Hong Kong, and discover Hong Kong like a local,” said Raymond Chan, regional director, Southeast Asia, Hong Kong Tourism Board.“We are delighted that Hong Kong Tourism Board has come aboard once more to collaborate with us on an original idea that will put a different spin on travel shows,” said Andy Chang, senior vice president of advertising sales, marketing and original productions, Celestial Tiger Entertainment. “With the success of our previous collaboration, we are certain Extreme Ends will show viewers across Asia a completely different side of Hong Kong, and perhaps, a different side of the celebrity cast, they have not seen before."“We are thrilled to produce another exciting and extremely entertaining destination series which goes beyond conventional travelogues,” said Betty Tsui, vice president, programming – KIX and Thrill, Celestial Tiger Entertainment. “For Extreme Ends, we plan to utilise different shooting techniques to demonstrate the extreme contrasts more dramatically. This ensures our action-loving and adventure-seeking KIX audience will see the most interesting extremes Hong Kong has to offer.”CTE’s previous collaboration with HKTB, The Ultimate BROcation, followed the adventures of four male celebrities from across Asia as they went on the ultimate holiday of every guy’s fantasy in Hong Kong. The reality series won its premiere timeslot against other regional English general entertainment (GE) channels in the Philippines and Malaysia among its targeted adult male pay TV audience*.