Hill+Knowlton Strategies (H+K) Singapore has appointed Thomas Goh (pictured) as senior director of creative content and digital innovation.
Goh joins H+K with close to twenty years of business and marketing experience spanning digital content, social strategy, performance marketing, programmatic, and mobile marketing. Goh held several senior marketing roles with brands such as Citibank, Singtel and Skype. He has since moved on to more entrepreneurial roles across digital agencies such as Ogilvy, CXense and most recently Havas as head of digital for Singapore and Malaysia.
Goh brings deep digital experience, grounded in strong business development capability. His past multi-market roles have seen him lead teams and campaigns across the Asia Pacific region. He has also worked on campaigns including Singtel Hawker Heroes, SingTel Omni Channel Retail Transformation Project, and Skype Experiential Showcase.
Michelle Tham, managing director for H+K Singapore and Malaysia, said: “We welcome Goh to the team at a time when the rise of new media continues to blur the lines between PR, advertising and digital. In recent years, we have already evolved well beyond our traditional media roots, but we must continue changing ahead of the curve. Goh’s experience brings a new dimension in terms of how we structure our digital offering as well as the type of digital innovation we bring, to help our clients integrate communications quickly, creatively and with great agility.”