History has announced the premiere of a 12-hour television event called Mankind, The Story of All of Us, which has been in production for two years and is set to premiere in the fourth quarter of this year.
Mankind will be the first series in the history of the network to premiere all around the world at the same time. The series will also be supported by a worldwide educational initiative.
History will be marketing the programme through extensive above-the-line, digital and PR campaigns, incorporating the presence of its partners. It will also be creating several digital assets including microsites, digital games and apps for multiple platforms.
Charles Less, head of advertising sales of AETN All Asia Networks, said that it is targeting advertisers from several brands and industries for this programme including the consumer electronics industry, financial institutions and the travel industry.
“This epic documentary is filled with such amazing imagery through it reenactments and stunning CGI that it makes perfect sense for any electronics company to be associated with it. What is even more important is that we own all the rights to this masterpiece which means we can work with Samsung, Sony, LG, Panasonic, etc, in getting this content to their different screens. We can activate the content on any platform necessary, from mobile phones and laptops to tablets and TV,” said Less.
He adds that the subject matter delivers to an audience skewed to a more affluent/PMEB demographic making it a perfect fit for any financial institution to get on board.
“We will be able to work with any bank out there to use the programme’s content to create a message that is in line with the marketing objective of the bank and the stories within the program,” added Less.
“Any partner that comes on board with us on Mankind will be getting more than a television campaign. This programme is the biggest thing that History has ever done in its, well, history. History has never before released a US$25-plus-million production globally within the same week.”
The series is expected to be the most in-depth television series ever produced by HISTORY and is currently filming in locations all over the world including China, South Africa and Morocco.