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Health Promotion Board on the hunt for media agency

The Health Promotion Board (HPB) is on the hunt for a media agency, which will be responsible for both online and offline media buying. The appointment will be for a year, with the option to extend for another two, and the pitch will be managed by R3.

Tender documents will be available from 20 October 2017 on GeBiz.

The incumbent on the account is MEC Singapore, which was re-appointed in February last year for media duties, effective from 1 April 2016. The appointment comes days after HPB appointed Publicis Singapore as its creative agency.

Last month, HPB appointed GroupM, KRDS Singapore, Possible and Publicis to manage its social media marketing and community management services, with the contract running until August 2020. This followed a tender called on 17 May 2017, which saw eight agencies vying for the account, including McCann Worldgroup, Ruder Finn Asia, Cactus Communications and Fishermen Integrated.

According to GeBiz, GroupM is in charge of formulating and executing HPB’s social media strategy, community and issues management, content development, as well as channel and reporting. Possible, KRDS and Publicis are all in charge of content development for HPB.

Meanwhile on the creative and digital side, last year, HPB split duties for its Health Hub Portal account, and awarded all eight agencies which pitched for the account. The agencies awarded were DDB Worldwide, Mirum Singapore (XM Asia), Possible Worldwide, Web Professional, FXMedia, Novus Media Solutions, King Content Singapore and Digital Boomerang.

Undertaking content management duties was DDB Worldwide, Possible Worldwide and FXMedia. Health and wellness content development services was helmed by Mirum Singapore, Novus Media Solutions, King Content Singapore and Digital Boomerang. Marketing services was also be covered by DDB Worldwide and Possible Worldwide.

Agencies working on user interface and programming professional services were Mirum Singapore, Web Professional House and Novus Media Solutions.  Project implementation of customer engagement journey was handled by King Content Singapore and Digital Boomerang.

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