Havas Worldwide Singapore has named Allanjit Singh as head of social for Havas creative group and managing director of the groupâ€™s PR brand Havas Siren in Singapore.
In this newly created role, Singh will lead the PR, social and content offerings and will work in tandem with the agencyâ€™s planning and digital teams to deliver social and content strategy that builds off consumer behaviour on different platforms. He will report into Andrea Conyard, Group managing director of Havas Worldwide.
Singh joins the agency with more than 15 years of experience in the communications industry, having worked in a wide variety of functions from research and consulting to pure play public relations and eventually in roles developing digital and social strategy across a range of global agencies. His experience stretches multiple markets including Middles East, Indonesia and Malaysia.
Most recently, he was at Golin, where he was digital director for the Singapore ops, working primarily with consumer brands and also lending senior counsel to social strategy and activations across pharmaceutical, F&B, technology and motoring verticles. Prior to Golin, he held leadership roles in social strategy and PR at iris worldwide and Ogilvy, where he has built teams, structures and processes around client needs and business objectives.
In a conversation with Marketing, Singh said: â€śItâ€™s not often that one gets the chance to drive an agenda powered by the perfect storm of behavioural insights, big data and cutting edge technology. Making sense of it all to inspire authentic conversations in the most relevant channels, and in turn driving the right sorts of actions is where we will see our biggest success, both for our clients and for consumers.â€ť
He added that in Singapore clients definitely should be thinking about the role of social channels in the marketing ecosystem especially as platform algorithms get tweaked, as consumers react to the latest trends, and as devices enable richer content capture and consumption.
â€śGranted, not every organisation is nimble enough to react to every single change, but there should at least be an inherent degree of flexibility to any strategy – one which allows for a brand to always remain relevant by tapping into streams of current internal and external data around behaviour, trends, culture and even sales/sign-ups,â€ť said Singh.
He added savvy marketers are not just throwing money at social blindly but investing in all the touch points in a consumer journey from search to display to in-store as well as social.
Andrea Conyard, said: â€ťThe walls between PR, social and content are blurring rapidly and it is becoming increasingly important for communications professionals to understand the dynamics between all three. Singh is one of those rare breed of professionals who has figured out how to leverage this intersection of disciplines and has already accumulated experience in leading social and content campaigns for top brands.â€ť