Havas' PR arm introduces "Uncommon Sense"

Havas Worldwide Siren has started using a new strategy called the “Uncommon Sense” to equip both existing and potential clients with new ways of breaking through the clutter of today’s information in the region. However according to the agency other markets are already using this strategy.The Uncommon Sense approach which is being adopted across the Havas Worldwide agencies in Southeast Asia will be integrated into Havas Siren’s creative process, bolstering its position as a “content-led solutions agency” within the group. The agency is focusing on communication strategies by questioning assumptions and collectively using consumer insights, business intelligence and cultural trends to achieve branding and marketing objectives.Using the new Uncommon Sense approach in recent months, the agency claims to have bagged some new wins across multiple sectors. On the back of the wins and the potential in the market, Havas Worldwide Siren is establishing a new Lifestyle Brands practice, which will be helmed by PR practitioner Vetri Mayandi (pictured). Mayandi brings more than 10 years’ experience in handling global consumer brands and as regional director he will pursue opportunities across the region.“The days of ‘the usual’ PR practices and placing mediocre editorial stories are over. Brands are faced with a much more challenging task to find their defining purpose and relate to their customers; and we have data on our side to create more meaningful editorial solutions,” Karen Flynn, managing director, Havas Worldwide Siren said.