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Havas Media beefs up social media team

Havas Media Singapore has expanded its social media team with four new hires.

Shiella Christy and Shelby Sekar were both hired as social media manager; Nicki Thng comes on board as community and content development manager and Gigi Vu and community and content development executive.

The new appointments are part of the agency’s focus to strengthen its social media offering and come on the back of new business acquisitions like Thermos, F&N, Byron &Co, Petron and American Tourister.

The new executives will be responsible for supporting all significant areas of social media marketing including social media strategy, application development, community management, influencer management, social media trainings and social media listening.

Christy has four years of experience in the space having previously worked with Group M and Vintedge. She has worked on blue chip brands that include KFC, Pizza Hut, SQ, Nestle and Canon. Her expertise lies with social media strategy and management of communities across platforms such as Facebook and Twitter. She is also adept at conceptualising and executing tactical social campaigns driving marketing and business goals.

Sekar joins the agency with four years of experience in the industry having previously worked with Yolk and Vintedge. The portfolio of clients she has worked on includes Metro, Canon, 7-11, MICA and Shine Youth. Besides social media strategy, Sekar will manage services such as enterprise listening.

Thng meanwhile will take on the role on community and content development manager. She has previously worked with Gushcloud for a year and has been associated with accounts like Skyscanner, Health Promotion Board, SG50 among others in her previous role. She specialises in community management and content development. Her key responsibility includes devising content amplification strategies through paid social media as well as influencer outreach programs.

Vu will support the new hires in community management projects.

Commenting on the new appointments, Cedric Dias, Social Media Lead at Havas Media Singapore said: “Social Media is becoming a focus area for the agency with each client expressing a need for social component as an essential part of their ongoing marketing strategy. The focus for us it to capitalise on the specialisation of each talent to meet the needs of our clients and provide a 360 social service offering from strategy to community management to social listening and analytics besides of course, paid social.”

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