Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Harbour City transformed into a 'swimming pool' [GALLERY]

share on

Events: Carole A. Feuerman Solo Art Exhibition @ Harbour CityVenue: Ocean Terminal Forecourt, Harbour CityDate: 18 June to 5 JulyTo kick start this summer, Ocean Terminal Forecourt is transformed into a 3D illustrated swimming pool, featuring six hyperrealist sculptures created by sculptor Carole A. Feuerman with a solo art exhibition at Harbour City across June and July.https://www.youtube.com/watch?v=_VwlXH92FfY&feature=youtu.beSix sculptures are displayed on a 3D illustration swimming pool created by Hong Kong spatial and interior designer Andy Tong and two visual artists Karen Pow (Hong Kong) and Chao Harn Kae.The portrait of young Olympic athlete Lauren Perdue is lying on the pool. A swimmer sits on the board while another is relaxing on the life buoy. On the other hand, a swimmer is poised on a silver ball right next to the swimming pool.[gallery link="file" ids="100121,100122,100123,100124"]"The exhibition demonstrates an interactive method to increase customer engagement with Harbour City in which art and communities can pull together," said Karen Tam, assistant general manager, promotions and marketing at Harbour City Estates Limited.She said the collaboration between the artists encourages cultural exchange between East and West. It develops a new form of street art creating a three-dimensional optical illusion on a two-dimensional horizontal surface with the 3D sculptures perfectly fit into the 2D painting.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window