Happy Marketer builds up local team

Happy Marketer has appointed Joel Choo (pictured in the middle) as director of business development and Neha Dev (pictured left) as account director.Both Choo and Dev are based in the Singapore office. In India, the company has appointed Hima Bindu (pictured right), who will serve as head of paid media.With over nine years of experience in the digital technology space, Choo will head the company’s business development and planning team. Prior to this, he held sales leadership roles in the programmatic space at HungryGoWhere and CBS Interactive.Meanwhile, Dev’s five years in the digital marketing space will further strengthen Happy Marketer’s strategic development. Before this role, she was an Account Director at To The New, a digital technology company where she oversaw strategy and planning for digital campaigns across mobile, video and display platforms.Hima Bindu, who was spent her career managing ad operations and service delivery at leading firms such as Accenture, Facebook and IBM, will oversee paid media strategy and execution for clients across Southeast Asia.Prantik Mazumdar, managing partner of Happy Marketer said, “In the consulting world, we are only as good as the people we have in our organisation and I am glad that we have recently managed to attract very capable and committed people from organizations such as IBM, Accenture, Google and other regional digital agencies. We believe that the expertise of our new members coupled with the experience of our existing team will help lay the foundation for our regional expansion.”Happy Marketer was recently honored as Digital Agency of the Year (local hero) and Search Agency of the Year at the Marketing Magazine awards.