Hang Lung Properties is set to mark a milestone in the history of its flagship Shanghai project, Plaza 66, to celebrate the completion of a transformation that looks to redefine luxury retail in mainland China.
Plaza 66 has undertaken a monumental asset enhancement initiative that will prepare this landmark of luxury for the future.
The transformation was spearheaded by US-based architecture firm, Kohn Pedersen Fox Associates (KPF). Warm lighting illuminates the luster of the bronze and gold features used to create a unique ambiance that is contemporary, comfortable, and opulent as it unfolds its luxury into an extended retail gallery and expansive public enclosures.
In addition to a focus on optimising the shopping environment, Plaza 66 is also welcoming new international brands and new luxury flagship stores to China, consolidating the mall’s unique position as the “home to luxury” on the Mainland.
The mall has over 100 fashion houses and their China flagship stores, including Berluti, Bottega Veneta, Bvlgari, Cartier, Chanel, Chopard, Dior, Hermes, Loro Piana, Louis Vuitton, Piaget, Prada, Van Cleef & Arpels, some of which are making their debut in China, such as Valextra and Chiara Ferragni.