Joseph George (pictured), currently group CEO of the MullenLowe Lintas Group in India, has added South & Southeast Asia responsibilities to his current remit.
George will report to Alex Leikikh, global CEO, MullenLowe Group.
The news comes shortly after Rupen Desai, APAC CEO of the agency left the role.
George has been with the Lowe network for 24 years – joining Lintas Mumbai in 1991 and spending the next 15 years between the Mumbai and Bangalore offices. He took over as the head of the Unilever business in 2006, and successfully led the growth of that business and a few specialist marketing services divisions until his appointment as deputy CEO in June 2010, and subsequently as CEO in January 2011.
During his tenure as group CEO in India, George led the agency to huge success within India, across the APAC region and on the global stage. The agency prides itself on the best body of creative work in the country and has developed consistently on a portfolio of over 200 brands.
“We re-focused our creative product to make it the centre of everything we do. We got a lot more strategic and aggressive in our new business pursuit and we were relentless in our obsession with delivering disproportionate ROI to our clients. These three pillars have been the key to our success both financially as well as in attracting and retaining the best clients and talent available in the industry,” George said.
“I’m absolutely thrilled by the challenge of taking on an additional leadership role within the APAC region for the MullenLowe Group. Having worked within the network for over two decades, I clearly love the spirit: distinctive, entrepreneurial, collaborative and creative,” he added.
Alex Leikikh, global CEO, MullenLowe Group, said: “George is exactly the leader we need as part of our hugely dynamic Asia operation – he is a seasoned professional with a proven track record of growth. A key component of his role will focus on tapping into the resources of the robust India operation that he has built up in order to develop our hyper-bundled offering across the Southeast Asia markets.”