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Great Eastern tipped to be on agency hunt

Insurance company Great Eastern is in talks with several agencies for a part of its creative and digital services. Sources close to Marketing have said that the digital pitch covers a technology-building aspect.

The pitch is said to cover the markets in which the company has a presence in including Singapore, Malaysia, Indonesia, Vietnam and Brunei and has a joint venture in China.

Marketing understands that the creative agency Great Eastern currently works with is TBWA Singapore and DAN Singapore on its digital account. Great Eastern declined to comment on the pitch.

Recently, Great Eastern’s group chief executive officer, Christopher Wei resigned from the role taking a new position at competing insurance firm Aviva as CEO global life insurance and chairman Asia.

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