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Regional GM of Vivaki Grace Liau exits

Following the restructure of Publicis Media, Grace Liau regional general manager of Vivaki will be leaving the role.  Liau (pictured) was appointed in 2013 to lead the operations and was part of the original VivaKi team that launched AOD in 2008.

In a statement to Marketing, Stephan Beringer, Publicis Media’s Data, Technology and Innovation practice said Liao has helped the company significantly accelerate its programmatic footprint in APAC across all key markets.

“After 17 years of service – during which she has been instrumental helping launch AOD as a part of the original VivaKi team,  driving the adoption of programmatic by Publicis agencies across the APAC region and launching the region’s central activation centre in Singapore  – she has decided to pursue opportunities outside of the Groupe. We thank her for everything she has accomplished, in collaboration with our teams and agencies, and wish her the very best of luck in her future endeavors,” he added

The development comes following the global restructure of the Publicis Groupe announced late last year. Earlier this year, it had announced the changes it would make to its media brands as well.

Currently leading the Singapore operations is Gareth Mulryan as CEO Publicis Media. Heading India as CEO is Anupriya Acharya. Greater China which includes China, Taiwan and Hong Kong is Bertilla Teo. New Zealand and Australia will be headed by Matt James. In Malaysia, Piyee Wong the current lead of Starcom lead will report to Nicolas Menat, APAC regional CEO of Publicis One.

 

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