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Going Places magazine goes online

Spafax Malaysia has launched the online edition of Going Places, the in-flight magazine for Malaysia Airlines.

With the launch of the, readers can now access previously published articles online, along with exciting new content on travel and lifestyle developed specifically for the new platform.

According to a spokesperson from Spafax Malaysia, currently the advertisers who have come on board with the launch of the new website include Philips, SUUNTO, Flight 001, CONNEXION @ Nexus and Capri by Fraser. Meanwhile, the website also allows for five different ad placement formats such as site takeover, leader board, tile advertisement, customised skinner and advertorial/sponsored content.

Currently, marketing initiatives such as contests and tie-up with advertisers have been launched to drive more traffic into the website. Advertisers have also been asked to share on the site current news of their latest product launches with a push on video.

Spafax provides branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Air Canada, Singapore Airlines, Malaysia Airlines, Cathay Pacific, Emirates, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Lufthansa, and Mercedes-Benz.

Spafax is headquartered in London with offices in Frankfurt, Madrid, New York, Orange, Hollywood, Dubai, Toronto, Montreal, Singapore, Kuala Lumpur, Santiago and Lima.

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