Globe scores NBA partnership

Globe Telecom has become the official wireless and broadband partner of the National Basketball Association (NBA), extending the league’s reach to the telco’s 45 million mobile and broadband customers.The partners will be launching NBA-related promotions and premiums starting with the introduction of the NBA League Pass. Exclusive to Globe subscribers, it lets users watch games live and on-demand through multiple devices and access to play markers and statistics.Additional NBA video content will be streamed through Globe’s new PisoMall video platform, another service exclusive for all Globe and TM customers optimized for both feature phonesand smartphones.The deal is newest “world first” Globe has been focusing to accomplish in the last two years and a half. Among them are key partnerships with Facebook, Google, Viber and Spotify.“Our partnership now puts the best sports experience in the world in the palm of every Filipino’s hands,” Bithos, chief operating advisor at Globe, said.“At Globe, we are hands down the digital leader in the Philippines.  We love bringing ‘world’s firsts’ to customers and our partnership with the NBA takes our digital experience to a whole new level,” he adds.The NBA said that the multi-year partnership with Globe marks another milestone in a landmark year in the Philippines, which saw the introduction of the first Jr. WNBA program in the country, the launch of the world’s first NBA Cafe, the announcement of the first NBA Store in the Philippines and, most recently, the NBA’s multiyear partnership extension with local broadcasters ABS-CBN and Solar Entertainment.“We are excited to welcome Globe into the NBA family,” said Scott Levy, NBA Asia Managing Director.  “The NBA shares Globe’s commitment of enriching the lives of Filipinos and, through this new partnership, Globe will have a presence across all areas of the NBA experience and bring the game closer to our millions of fans throughout the country.”