Geometry Global Taiwan has appointed Harry Bailey as its managing director. Bailey was most recently client services director at Geometry Singapore, and will report to Diana Cawley, CEO of Geometry Global Asia Pacific.
Bailey began his career in account management in the UK, working with clients such as Duracell, Ford and Coca-Cola. Five years later, in 2011, he relocated to Asia and has since had the opportunity to work across three different markets; Australia, Hong Kong and Singapore. He has worked with key clients including Rolex, Intel, Unilever, Nestle, HSBC, Philips, VW and LEGO, to name but a few.
Diana Cawley, CEO of Geometry Global Asia Pacific said that amongst all their markets, Taiwan in particular is unique in that it has digitally-savvy consumers, brings about additional market opportunities for Chinese brands and takes a significant position as a test market for global brands.
“It should be carefully managed by someone who knows not just the market and the whole region but also Geometry’s core value as a brand activation agency. Given that Harry’s leadership has been well established in the region over the past years, I am sure that he will lead Taiwan to become another successful market for Geometry,” she added.
Commenting on the appointment, Bailey said, “Having spent the past 6 years across different parts of this region, I love the different dynamics and opportunities each market presents, so I’m really excited to be joining our Taiwan team who already have a fantastic portfolio of brands and credentials in the market – I can’t wait to get started!”