Geometry Global names APAC head of operations

Geometry Global has appointed Simon McLoughlin as its regional head of operations for Asia Pacific.

In this newly created role, McLoughlin (pictured) is tasked with strengthening the operational systems throughout the region and supporting local offices to reinforce their field marketing, experiential and events offering. He will report to Diana Cawley, Asia Pacific CEO of Geometry Global.

McLoughlin joins from The Moment Content Company in London, where he served as the head of operations overseeing the production outputs of all disciplines including film, digital and events. Prior to that he worked at Arc Worldwide, where he delivered a diverse range of national and international multi discipline projects. During his 20-year career, he has worked with a number of international clients including Mondelez, Samsung, McDonald’s and HSBC, to name but a few.

Diana Cawley, CEO of Geometry Global Asia Pacific, said “McLoughlin brings in a wealth of experience in agency operations. Geometry Global has seen considerable growth across the Asia Pacific region in recent years. Therefore, it is vital that we have a resourceful marketing operations professional like McLoughlin, who can provide operational excellence and first-rate project management. With his deep understanding of the brand activation, I feel that McLoughlin will be a great asset to the Geometry Global team.”

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