Geometry Global has appointed Indonesia managing director Mike Forster (pictured) as MD for Korea, taking over from Will MacKenzie. Following the appointment, Forster will be based in Seoul and lead new business, client services and be responsible for management. He reports to Diana Cawley, CEO of Geometry Global Asia Pacific.
In a press statement confirming the move, Forster’s experience centres on building brands and client relationships, with specific focus on brand activation and shopper marketing. This saw him working in markets such as UK, Netherlands and Russia, to Hong Kong and Malaysia. Clients he has worked with include Unilever, Diageo, Philips and Coca-Cola, to name a few.
“It’s an exciting time to be in South Korea and I believe the dynamic online to offline offer Geometry Global Korea has, with our focus on driving behavior change, uniquely positions us for success with international clients here. Whist the strength of the chaebols is a challenge, recent developments are opening new opportunities for foreign companies,” Forster said.
“Given that Korea is a digitally-savvy market and its consumers have good appetite for products, he is the right leader to serve our clients’ sophisticated needs. Potential for Geometry Global in Korea is very high, based on its dynamic economy and sophisticated technology. I am confident that Forster will take our team in Korea to the next level and fine-tune our approach to inspire people to buy well,” Cawley said.