Gardens by the Bay names Tribal Worldwide as Adobe marketing partner

Gardens by the Bay has appointed Tribal Worldwide as its Adobe marketing partner to manage and enhance its digital platforms. The scope of work covers content management, personalised user experience and customer engagement programme, in a bid to drive a unified brand experience. Marketing understands the appointment is for two years and the incumbent is Mirum.Currently, the agency has a long standing partnership with Adobe in delivering Adobe Marketing Cloud Solutions for clients such as Japan National Tourism Organisation, Keppel Land and StarHub portal, for the last five years. This includes planning, developing and delivering integrated digital marketing and content solutions for a personalised brand experience that engages consumers across each channel.“We are excited to work on an iconic brand that believes in the power of digital marketing. Beyond our business technology consulting team, our newly formed film and content offering can bring to life the attractions and events,” Leslie Goh, managing partner of Tribal Worldwide Singapore, said.Last year, Gardens by the Bay re-appointed creative agency Blak Labs, following a pitch. The appointment is for two years with the option for the client to extend for 12 months. It also picked Havas Media Singapore as its media agency.