Furla has teamed up with world-class photographer Mario Testino and his creative agency to shape the brand’s artistic image.
Starting with the Spring Summer 2015 Collection, the brand will develop a project that will set the tone of the communications for the brand, starting with media-neutral creativity for point-of-sales, media and digital.
The lively and dynamic images will be reflected in the ad campaign for media and outdoor, in window display, in store and web catalogs as well as in videos for the website, social media platforms and PR purposes.
This new challenge is the first initiative of a strong and focused marketing strategy, aimed at bringing Furla into the next level of its international growth.
“This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution,” said Eraldo Poletto, CEO of Furla.
“Furla is about energy, life and colors. When I look at the product, I imagine whoever is wearing it is having a great time. It’s a great journey we are beginning together,” added Testino.