International premium accessories lifestyle brand, Furla has teamed up with world-class photographer Mario Testino and his creative agency, to shape the brand’s artistic image across the board.
Starting with the Spring Summer 2015 Collection, the brand will develop a 360- degree project that will set the tone of voice and the communication codes of the brand which will roll out on platforms such as point of sales, media and web. The ad campaign will run on media and outdoor, in window display, in store and web catalogs as well as in videos for the website, social media platforms and PR purposes.
This new campaign is the first initiative of a strong and focused marketing strategy by the brand and is aimed at bringing Furla into the next level of its international growth. Through this creative partnership between Testino, Furla aims to transmit the brand’s colorful, joyful and contagious Italian lifestyle mood that celebrates both its iconic and novelty products with a mix of quality and innovation.
“This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution,” said Eraldo Poletto, chief executive officer of Furla.