Fox Networks Group Asia has entered a media and content partnership with AccorHotels for the Asia Pacific market. This is for the year 2017, and will include markets such as Hong Kong, Malaysia, Brunei, Philippines, Indonesia, Thailand, Vietnam, Cambodia, PNG, Myanmar, Macau, Mongolia, India, China, Australia and New Zealand.
The deal will see tactical media campaigns across the network’s Sports and General Entertainment channels being developed exclusively for AccorHotels. This will include key properties on Fox Sports such as Formula One, MotoGP, Grand Slam Tennis, as well as key properties on National Geographic, STAR World and FOX channels.
The partnership was commenced through the broadcast sponsorship of the Australian Open, giving viewers on the network the opportunity to view how Sofitel Melbourne On Collins Hotel, one of the properties under AccorHotels, prepares to host tennis stars arriving for the Grand Slam tournament. A total of six pieces of exclusive short form content was produced for AccorHotels, seen on both linear and nonlinear platforms.
In addition, the partnership will see AccorHotels and Fox Sports giving viewers in the region a snapshot of what goes on beyond the court in May this year at the French Open.
“We are delighted to partner with AccorHotels and provide them our diverse audiences across the Fox Networks Group platforms. It is fantastic to work with a brand which shares our belief that collaboration leads to great content and we are excited to see this come to life in 2017,” said Nick Bower, vice president, advertising sales and partnerships for Asia Pacific and the Middle East.
“AccorHotels has a long history of sponsorship across many sporting codes around the world and this partnership with FOX Sports allows us to extend our reach within Asia Pacific and create unique content to showcase our sporting partnerships. It will allow our guests to ensure they never miss the action when they stay with us,” Michael Issenberg, chairman and CEO, AccorHotels Asia Pacific, said.