SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Customer-Experience-2016_Day-2-95-700x467

Former OCBC assistant VP of content marketing heads to Credit Suisse

Credit Suisse’s Campus Recruitment team has appointed Aldrina Thirunagaran (pictured) as assistant VP, virtual recruiter Asia Pacific. She is tasked to execute the virtual recruitment strategy aimed at increasing applications for internship and graduate opportunities for the company in the region.

Based in Singapore, Thirunagaran will report to Nikki Davies, director, head of campus recruitment Asia Pacific and Business Delivery Centres, for her newly created role. The role allows Credit Suisse to expand its school and location footprint, as well as its candidate pool, and will focus on the use of digital platforms and partnerships to attract candidates.

Prior to her latest role, Thirunagaran was assistant VP, content marketing at OCBC Bank, where she was responsible for digital content strategy and curation, and social media marketing across different businesses such as cards, brand and Wealth and FRANK by OCBC. In 2015, she conceptualised, produced and directed over 25 campaign videos for OCBC’s Consumer Financial Services. Thirunagaran was also responsible for launching campaigns such as “Better Banking Experience”, “Stay True” and a 2016 Chinese New Year campaign with local celebrity Pornsak.

Before joining OCBC, she also helmed the role of assistant VP, group strategic marketing and communications, spearheading branding through signature DBS events and sponsorships. She helped with content development and curation, while driving strong DBS branding and customer journeys. Among the projects Thirunagaran worked on included DBS Movies By The Bay and DBS Marina Regatta, both of which included digital engagement programmes via Facebook and Twitter.

Thirunagaran also worked at ESPN STAR Sports, Getty Images, Thomson Reuters, APL and Singapore’s Ministry of Foreign Affairs.

“I’m extremely pleased and honoured to be part of a global and revered organisation such as Credit Suisse. Plus, I’m excited to be part of a team that is committed to carving a digital footprint for recruitment, digital engagement and transformation in the APAC region. The energy is simply phenomenal,” Thirunagaran said.

“The Campus Recruitment Strategy at Credit Suisse is embracing new channels and technology platforms to expand our reach to interns and graduates globally. Having a dedicated Virtual Recruiter like Thirunagaran on our team with a proven track record in digital marketing will strengthen our internal capabilities to enhance our ability to find the right candidates for the opportunities available,” Davies said.

Read More News

in Malaysia by

Perodua revives rides

Perodua has launched the ‘Revive Your Drive' nationwide campaign to thank its customers by giving away car refurbishment packages ..

Trending