FALCON Agency has appointed Jordan Chua as partner and managing director for its Malaysian office. He takes over the role from co-founders, Max-F. Scheichenost and Daniel Endres, who will focus on growing key strategic clients and the internationalisation of the agency across key SEA markets.
Based in Kuala Lumpur, Chua will be tasked with strengthening the regional management team and leading the Malaysian headquarters. He will also work closely with clients to drive innovative solutions which provide tangible results. In addition, he will lead digital transformation for brands in Malaysia and regionally. He joins the regional management team together with the co-founders, Scheichenost, Endres and the Singapore MD, Kelvin Koo.
Prior to the appointment, Chua was the MD of Mirum Malaysia, a role he left in September, where he was responsible for setting-up the foundation for its digital transformation services. He was also in charge of the overall business with a focus on business growth, people development, process frameworks definition and key client management duties. He was appointed to the role in April 2015 and replaced Rueben Anthony, who moved on to the regional role for Mirum Asia’s Digital Transformation & Consulting unit as regional managing director for Mirum. Chua reported directly to Anthony.
Chua joined Mirum in 2014 from TBWA Group Kuala Lumpur, where was the digital planning director. At Mirum, he was to set the foundation for its Digital Transformation services, responsible for the overall business with focus on business growth, people development, process frameworks definition and key client management duties.
Prior to that, he was vice president, strategic planning & digital with the agency. He has also worked at Tequila-Myalo Malaysia where he held the position of general manager. With over 20 years’ experience in the integrated marketing industry, Chua has worked with wide array of clients across multiple categories, including telecommunications, financial services, tourism, FMCG and retail.
In an exclusive conversation with Marketing, Scheichenost said that Chua’s appointment is part of the plan to strengthen the agency’s regional management team. This comes as it looks to push forward to grow both the business and the team in the areas of product, technology, creative account management and operations.
“His experiences that are centred on business consulting, strategic planning and digital transformation make him a valuable addition to the management team,” Scheichenost added.
“As we embark on the journey to establish and strengthen our presence as a regional player in key markets, Jordan’s agency experience and understanding of the marketing world is what we look to tap into to help drive FALCON’s strategic imperatives; digital transformation being one,” Endres added.
“FALCON is a challenger brand in the performance marketing arena but it is helmed by individuals with entrepreneurial experiences. This translates to real ideas or solutions that drives real business results – attributes which adds value for businesses, marketers and brands,” Chua said.