ONE Championship has appointed Jack Lim (pictured) to the newly created role of chief commercial officer. Lim will oversee growth opportunities for the promotion of ONE Championship, as it looks to expand on its existing partnerships while creating new global ones.
He will also be responsible for uniting and leading all of ONE Championship’s existing revenue streams, overseeing sponsorships, media rights, merchandising, ticketing, and brand licensing, as well as developing additional paths of revenue for the company. Lim will report to Chatri Sityodtong, chairman and CEO of ONE Championship.
Prior to assuming the new role, Lim served as CCO of Mediacorp for three years. He was also the VP of media sales for Sony Pictures Asia for six years, communications director, ASEAN at IBM for three years, as well as director, international sales at CNBC Asia Pacific for six years. During this time, he honed his skills and capabilities for building brands and growing businesses across the media and tech industries. Lim also worked at Dow Jones as an advertising manager for two years.
“To unlock the full monetisation of our assets, ONE Championship needs a strong and seasoned leader to think through all of our assets and how best to optimize them across all revenue streams. With Jack joining our senior leadership team, I am excited at the possibilities for ONE Championship,” Sityodtong said.
“I am honored to join such a world-class senior leadership team at ONE Championship. The breadth and depth of insights and experiences I’ve gained from working in world class multinationals will go a long way in driving ONE Championship’s global growth in the years to come. The team at ONE is incredibly passionate, with the technical expertise necessary for aggressive execution, and the heart to overcome any obstacle,” Lim said.
Lim’s prior CCO role at Mediacorp was combined with Shane Mitchell’s role as head of digital to form chief commercial and digital officer. Parminder Singh, former managing director, Southeast Asia, Middle East & North Africa and India, was appointed to the newly created role at Mediacorp.