McCann Worldgroup Japan has appointed Michel Mommejat as managing director, digital, data & Technology.He was last SVP and partner, managing director of digital engagement at FleishmanHillard for over a year.
Mommejat comes with over 20 years of experience and a career spanning from Europe to Asia, in a range of global, regional and local roles. He has been appointed to oversee business transformation and the digitisation of the McCann Worldgroup companies to maximise potential in a fully integrated, digital era.
He relocates from Singapore and will report directly to Charles Cadell, representative director, president & CEO of McCann Worldgroup Japan (and president, McCann Worlgroup Asia Pacific).
Mommejat has been a critical player in driving the digital acceleration and data transformation of several organisations and brands both in B2C and B2B categories. He is no stranger to Japan, where he previously was a founding member of TEQUILA and Integer and spent six years in Tokyo.
As part of his regional engagements at Wunderman, AdPeople and more recently at FleishmanHillard, Mommejat has been very involved in the Japanese market supporting Japanese clients and business development as well as launching new digital offerings and integrated solutions.
Mommejat said: “Japan is a fascinating market, the next five years will drive further innovation in terms of convergence of disciplines as well as deeper media integration through data. Driving the strategic integration of digital, social, data and technology across all entities of McCann Worldgroup in Japan for our global and local clients is a very inspiring goal.”