FleishmanHillard makes push for integrated offering

In yet another move by a PR agency in stepping into the integrated space, FleishmanHillard has, for the first time, appointed an ad veteran as its APAC managing director of strategic integration and planning.Mickie French has been appointed in the newly created position, and will report to Lynne Anne Davis, FleishmanHillard president of Asia Pacific. French also serves as the office general manager.French is responsible for expanding the firm’s regional integration of public relations, brand marketing, social, digital and other communications disciplines across paid, earned, shared and owned media platforms, said a press release from the company.She will be responsible for assembling optimal teams across the mix of media and generating “transmedia” campaigns. “Demand for truly integrated communications and clever, creative campaign development is at a fever pitch in Asia Pacific. We have diversified quickly to become a more complete integrated agency. The definition of being ‘truly complete,’ however, is always expanding, so we must accelerate innovation on a continuous basis,” Davis said.Prior to her appointment at FleishmanHillard, French ran her own marketing firm for five years. Before that, she served as managing director of TBWA, global emerging markets.