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First LEGOLAND Discovery Center opens in Shanghai

Merlin Entertainments Plc (Merlin) will open their first LEGOLAND Discovery Center in China at Parkside Plaza, Shanghai, on 2 April.

With 10 themed areas, the discovery center will offer a fun, highly interactive and educational 2-3 hour indoor experience specifically designed for families with children 3-10 years old.

It consists of a range of LEGO play areas including brick pool, LEGO Factory Tour, LEGO model car racing area, master classes from the LEGO Master Model Builder, Party Rooms, a fun LEGO ride, a 4D cinema, and also the newly opened Miniland which features replicas of Shanghai landmarks out of LEGO bricks.

As an integrated family playground, the discovery center will also provide dining and shopping offerings.

Glenn Earlam, managing director of Merlin’s Midway Attractions Operating Group said: “The LEGOLAND Discovery Center concept has been a huge success across the globe, particularly as part of a family day out which may also include shopping and eating out together.”

“We are confident people will also love the attraction in Shanghai.”

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