In conjunction with the launch of Fiji Airwaysâ€™ direct flights from Singapore to Fiji, Tourism Fiji has launched a new branding campaign. Called â€śWhere Happiness Finds Youâ€ť, the OOH campaign runs on Clear Channelâ€™s bus and taxi shelters.
The campaign uses images of Fiji to inspire Singaporeans to put Fiji on top of their next travel getaways list. Through one of Clear Channelâ€™s latest formats; The Wrap, Tourism Fiji creates a visual treat at 40 carefully selected bus or taxi shelters in the Central Business District and Orchard region. The campaign targets professionals living and working in these prime and high-traffic locations.
This campaign runs on Clear Channel for four weeks, until 24 February 2016.
â€śWe use our inventory smartly; always looking for ways to enliven the audience experience, to get consumers talking and to create advocacy for brands,â€ť said Kelly Khoo, CEO of Clear Channel Singapore.
The creative agency for the campaign is Iris Worldwide (Australia) while media buying is handled by Equinox Communications