FedEx has debuted a cheery animated 30 second spot yesterday demonstrating how customers can worry less about paperwork and spend more time growing business with FedExâ€™s product.
Working with creative partner BBDO Proximity and media partner OMD Hong Kong, the media campaign â€śFedEx â€“ Grow Your Businessâ€ť is available in English, Cantonese, Mandarin and Korean.
Creative agency: BBDO Proximity Singapore & BBDO Proximity Hong Kong
Creative director: Melanie Clancy
Producer: Ann May Chua
Head of planning: Andy Wilson
Digital planning director: Vincent Teo
Regional account director: Michael Bantigue
Senior account manager: Raje Hiranand
Account executive: Emily Fung