Media and communications agency PHD Singapore has picked up media planning and buying duties for private property developer Far East Organization’s various business units, including residential, office, hospitality, retail, and F&B.
The appointment follows a close-door pitch exercise.
The scope of work for PHD focuses on advertising support in the print classified section for Far East Organisation’s sales & recurring businesses. In addition, this new partnership will include local creative agency, Idea Lab.
The rest of the duties continue to remain with Starcom.
Ang Wan-Gyn, managing director, PHD Singapore, said: “We are delighted and extremely excited to be partnering with one of Asia’s largest propertybrands, and committed to delivering greater results for their business.”
The appointment is effective January next year.