FALCON has appointed Avtar Ram Singh as its head of strategy. The role is newly created and will see him leading digital strategy for FALCON across its offices in Singapore and Malaysia. Prior to the appointment, Singh was head of social at Publicis Singapore for approximately three years.
Singh will be based in Singapore and will report directly to Singapore MD, Kelvin Koo. He will also be responsible for working with Koo on building FALCON’s consulting arm and leading the social and content team, according to a press statement from FALCON confirming the move.
At Publicis Singapore, Singh was the business lead for its social media practice and was responsible for the social media team and clients. Before that, Singh was senior manager, social media and content at Publicis Singapore, and has also held stints at Circus Social for Ogilvy Mather, Rocket Internet and the International Data Corporation.
“We are very excited to extend our leadership team with Singh who has a proven track-record in leading digital and social media strategy. We look forward to the value he will add in growing our strategic and consulting arm as we move closer towards our vision of being a results-led agency that is able to bring together strategy and creativity with technology and data to deliver results for our clients,” Max-F. Scheichenost, co-founder of FALCON Agency, said.
“When I spoke with Scheichenost, Koo and Endres – it was incredible how aligned our vision for the agency of the future was. One of the key reasons I’m here today is because of the way FALCON approaches digital and social media marketing, with an obsessive focus on business results for our partners,” Singh said.