SUBSCRIBE: Free email newsletter




Fei Yu2

Facebook names new head of Taiwan and Hong Kong

Facebook has appointed Fei Yu (余怡慧) to the position of head of Taiwan and Hong Kong.

A veteran of the technology sector with more than 17 years of experience, Yu was most recently head of travel and finance for the Greater China region at Facebook, where she oversaw the social media company’s sales and business development of the travel and finance verticals in Mainland China, Hong Kong and Taiwan.

As head of Hong Kong and Taiwan at Facebook, Yu will manage the company’s growth in these markets, and spearhead strategic relationships with global brands, agencies and partners for Facebook’s advertising platform.

She will also lead strategy across a functional team including sales, marketing, measurement and creative. Based in Taiwan, Yu will report to Jayne Leung, vice president, Head of Greater China at Facebook.

Prior to Facebook, Yu served Google for eight years, first as head of agency Greater China, then as head of travel and gaming business for China, and most recently as deputy GM of Google Taiwan. Earlier, Yu held senior sales role at Microsoft with responsibility for online sales and partnerships.

“Fei’s deep industry knowledge and experience will drive the next phase of our business development in Taiwan and Hong Kong, while bridging businesses in the two markets to the global, mobile economy for more opportunities,” said Jayne Leung

“I look forward to working with our Hong Kong and Taiwan teams and partners to accelerate our growth, and help our clients explore new business opportunities in and out of these two markets by leveraging Facebook’s unique capabilities,” said Yu.

Read More News

in China by


经过与三家世界领先传播集团的激烈竞争,杰尔集团赢得中国招聘门户网站中华英才网的整合营销业务。 中华英才网首席营销官阮国维说:「基于目前中华英才网的实际需求,我们希望通过找到一家真正意义上的整合营销伙伴,执行出行之有效的解决方案。」 「杰尔集团在理解客户企图心、..